Radio Updates Coming Soon

Coming soon:

Kythe "Birthday" Radio Campaign

*2010 Bronze Lion at Cannes/Spikes Asia/Finalist/Included in Campaign Brief Asia'sThe Work

Copywriters: Katrina Encanto / Joe Dy

Creative Directors: Dave Ferrer / Joe Dy

Nokia "One Second" Radio Campaign

*2009 Bronze at Spikes Asia/ Included in Campaign Brief Asia's The Work

Copywriters: Rachel Villanueva / Joe Dy

Creative Directors: Dave Ferrer / Joe Dy

Thank You

Part of the Philippine Creative Guild's "Change Is Good" campaign promoting the Kidlat Awards.

Language: English
Copywriter: Joe Dy
Creative Director: Dave Ferrer

Are We There Yet?

Here's a radio spot done for Shell Fuels entitled Are We There Yet?
It picked up bronze at the 2008 Clio Awards and was shortlisted at Cannes the same year.

It was also a finalist at the Australian Writers & Art Directors Club Awards (AWARD Awards.)





Language: English
Copywriters: Joe Dy and Kara Bautista
Creative Directors: Dave Ferrer and Joe Dy

Comic Quest Radio Campaign

I. Mr. Fantastic



This material made the shortlist at the 2006 Cannes International Advertising Festival.



II. Mind Reader





III. Wolverine





IV. Time Travel





Copywriter: Joe Dy
Copywriters (Wolverine): Javey Villones, Maan Bautista, Joe Dy
Creative Director: Dave Ferrer

Creative Director: Dave Ferrer

Shower Siege

Here's another spot for Comic Quest.
It was also fortunate enough to squeak past the competition and get shortlisted at Cannes in 2007.

Language: English
Copywriter: Joe Dy
Creative Director: Dave Ferrer

Shell Live Radio

Here's a live radio campaign done for a one-day promo by Shell Philippines. All the spots you will hear were done live on-air, on the day of the promo itself. There were no rehearsals nor pre-recordings. I'm quite happy with this because we felt we turned a problem (no pre-recorded material allowed) into an innovation.


Part 1:





Part 2:




Language: Taglish
Copywriters: Joe Dy and Maan Bautista
Creative Director: Dave Ferrer

*Additional, on-the-fly improv was done by the voice talents/co-writers: Rachel Villanueva, Tin Sanchez, Brandie Tan, Carmela Quirino, Marc Conaco, Joey Claronino and Crissy Ancheta

Combantrin Brutal Truths

A rather harsh radio campaign done for Combantrin. This work has been recognized at both the Araw Awards and the Kidlat Awards.

I. Waistline



II. Ex



III. Rival




IV. Angelina




Language: Tagalog
Copywriters: Lizanne Sarmiento, Maan Bautista, Tin Sanchez, Joe Dy
Creative Directors: Dave Ferrer and Joe Dy

Kung Fu

A 30 second spot done for Pfizer. It was also recognized at the Araw Awards in 2007.



Language: English
Copywriter: Joe Dy
Creative Directors: Dave Ferrer

Moving Day

When JWT Manila transferred offices from the 29th floor of the Enterprise Tower to the 7th floor of the Equitable Bank tower, we
produced this 30 second radio spot to familiarize our clients, colleagues and suppliers with our new address.



Language: Tagalog with English announcer
Copywriters: Joe Dy, Tin Sanchez and Brandie Tan
Creative Director: Dave Ferrer

Bactidol RC Campaign

The following radio campaign was done for Bactidol antiseptic mouth and throat rinse. It was basically a series of spots trying to dispel people's notions about traditional but relatively ineffective alternate remedies for sore throat.













Personally, one of my favorites would've been the spot we did ribbing saltwater remedies but we couldn't proceed with it due to legal implications. (You'd be surprised how vicious those saltwater guys' lawyers can get when tearing into a case. They're practically sharks!)

Language: Tagalog
Copywriter: Joe Dy
Creative Director: Dave Ferrer

Ka Ching

Here's a spot done for National Language Week in the Philippines entitled Ka Ching.



It took home silver for Best Copy at the 2005 Philippine Araw Awards, and was named Best Public Service Radio Spot for the 3rd Quarter of 2006 at the KBP Radio Awards.

Language: Taglish
Copywriter: Joe Dy
Creative Directors: Dave Ferrer, Paul Basinilio and Shu Manalo

Wireless Service Asia

Every March, Wiresless Service Asia holds a March Million Mania SMS based raffle for folks using their service to download icons and ringtones. In 2004, Leo Burnett Manila produced this Radio Campaign for this very promo.

What would you do with a million pesos? Here's what these guys did...



*A guy buys radio airtime to gloat at all the girls who've dumped him.



* A guy buys radio airtime just to say hi to all his friends and relatives.



* A couple of guys buy radio airtime just to goof around in the recording booth.

Line: Win a million, do whatever you want with it.

The campaign was named Radio Campaign of the Year at the 2005 Philippine Creative Guild Awards and also picked up a Gold Araw award for best copy, a silver for best radio spot and a bronze for best radio campaign at the 2005 Advertising Congress.

Language: Tagalog and English
Copywriters: Joe Dy and Joni Caparas
Creative Directors: Badong Abesamis and Richard Irvine